Introduction
This Responsible Gambling Policy outlines our commitment to promoting a safe, transparent, and responsible online gambling environment in the province of Ontario. As an affiliate operating under the Ontario iGaming framework, MediaTroopers Inc, based in Philadelphia, Pennsylvania, 1900 Market Street, PA, 19103, USA, upholds the highest standards of advertising integrity and consumer protection in line with the requirements of the Alcohol and Gaming Commission of Ontario (AGCO) Registrar’s Standards for Internet Gaming.
This policy is provided to ensure compliance with applicable regulations and to inform our users about our commitment to responsible gambling practices.
Purpose
This policy outlines our commitment to promoting a safe, transparent, and responsible online gambling environment in the province of Ontario. It ensures that all marketing, content, media placements, and promotional activities conducted by MediaTroopers Inc on behalf of licensed Ontario operators promote responsible gambling and comply with regulatory standards.
Scope
This policy applies to all marketing, content, media placements, and promotional activities conducted by MediaTroopers Inc, including web content, email, social media, paid media, and any affiliated campaigns.
Key Principles of Responsible Gambling
We are committed to:
- Promoting gambling as a form of entertainment, not a way to solve financial or personal issues.
- Ensuring that all advertising is truthful, transparent, and does not mislead users.
- Ensuring that bonuses or inducements are not publicly advertised, in accordance with Ontario law.
- Supporting a culture of informed choice, player protection, and harm reduction.
Marketing and Advertising Standards
To meet regulatory requirements, we will:
- Only promote operators registered with AGCO and contracted by iGaming Ontario.
- Never target minors (under 19) or any other vulnerable populations.
- Avoid all content that:
- Suggests gambling can lead to wealth or solve personal problems.
- Uses celebrities, influencers, or cartoon characters that appeal to minors.
- Creates urgency or pressure to gamble (e.g., "limited-time offer").
- Include responsible gambling messages on all promotional pages and content.
- Display age restrictions clearly.
Bonuses and Inducements Compliance
We do not publicly advertise welcome bonuses, inducements, or credits. Any such promotions will only be accessed through a direct link to the licensed operator's platform, where the user can view them after logging in or expressing interest.
Responsible Gambling Resources
We will prominently link to and support the following resources:
- ConnexOntario: 24/7 confidential help for gambling problems: 1-866-531-2600
- iGaming Ontario Responsible Gambling Information
- Ontario Lottery & Gaming (OLG)
- Responsible Gambling Council (RGC)
- Youth Gaming Awareness Program
- The Centre for Addiction and Mental Health (CAMH)
- PlaySmart: Education on how gambling works and how to play responsibly.
Content Review and Monitoring
We commit to:
- Monitoring partner activity and rejecting any non-compliant or unauthorized campaigns.
- Updating our practices in line with regulatory updates or guidance from iGaming Ontario/AGCO.
Reporting and Feedback
If users or partners wish to raise concerns about gambling promotions or content, they can contact us at the following email address: [email protected].
Changes in Policy
We may need to amend this Responsible Gambling Policy from time to time due to changes in legislation, regulatory standards, or business needs.
Material changes are those that affect our responsible gambling practices. Material changes may include, but are not limited to, changes in the scope of our promotional activities or updates to comply with new regulatory requirements. If we make material changes to this policy, we will notify you by means of a notice on our website or by other means, and will give you the opportunity to review the changes before they become effective.
In addition, from time to time we may make minor modifications to the Responsible Gambling Policy. These types of modifications may include, but are not limited to, organizational and grammatical changes, in order to make this policy easier to read. The fact that you continue to use our services after the publication of the updated policy with minor modifications means that your use is governed by the updated policy.
We recommend that you check this page from time to time for the latest information regarding our responsible gambling practices.
How to Contact Us
If you have any questions, comments, or concerns regarding this Responsible Gambling Policy, you can contact us at the following email address: [email protected].